Fernando Marin: DirectSeal is a revolutionary film with sealant technology that ensures seal strength and sterility, while expanding options in the medical packaging market. To date, there have been very few viable options when it comes to combining materials for medical packaging. By eliminating the need for a matching coated substrate, DirectSeal delivers significant cost advantages for rollstock for form-fill-seal, header bags and pouch laminations. In short, it's a new alternative that delivers extra versatility and value.
Firstly, launching new products into any market with limited choice carries many risks and challenges. Get it wrong and you damage your own reputation to the benefit of your competitors. That is why, when we saw an opportunity, we refused to rush in. Instead, we opted for careful research, extensive conversations with customers, and painstaking product development and testing in a journey that lasted for years.
Secondly, the regulatory environment leaves very little wiggle room. For DirectSeal, there were many benchmarks to meet around sterilisation, tear and puncture resistance, and, of course, customer value. It's taken us four years of hard work to get to this point, where we are 100% confident in our solution and its benefits.
We knew we could do it, and we believed in the project. Our team has more than 60 years' experience in supplying high-performance films, laminates, non-wovens and pressure-sensitive tapes to the healthcare industry. We understand the market, and we're kind of restless when it comes to innovation. The Berry Global company mission is 'always advancing to protect what's important'. We know new solution development is the only way to grow sustainably, so that's what we do.
Eradicating the need for a matching coated substrate is the big one. It just delivers more options for our customers: they can stay flexible, stay safe and save costs. DirectSeal has an easy fibre-free peel when heat sealed to common substrates, such as flash-spun high-density polyethylene (HDPE) and paper.
It's also designed to be used with our patented DuraMed packaging material. Like DirectSeal, DuraMed opens up more options to the market. For the first time, customers have a viable, cost-effective alternative to flash-spun HDPE. Together, DirectSeal and DuraMed are a great combination. As we are one supplier, they are less complex to create and have no external converting requirements. On the packaging, they combine to form a consistent, tamperevident seal with great performance in strength, sterility and cost saving.